About this Program
<p>A practical digital marketing course built specifically for entrepreneurs, SMEs, and marketing professionals operating in Kenya. Learn how to generate leads, grow your brand, and drive sales using affordable digital tools — no huge budget required.</p><h3>What You Will Learn</h3><ul><li>Building a digital marketing strategy from scratch</li><li>Facebook & Instagram ads — targeting, budgeting, and creatives</li><li>Google Ads — search, display, and YouTube campaigns</li><li>WhatsApp Business marketing automation</li><li>TikTok and short-form video content strategy</li><li>Email marketing with Mailchimp</li><li>Google My Business for local SEO</li><li>Analytics — measuring ROI and reporting results</li><li>Content creation using Canva (no design skills needed)</li></ul>